THE QUICK PITCH
How can an in-person service expand its reach and retain its customers during COVID-19? By revamping its brand identity to tell a more authentic story and stand-out from the competition. After crafting the identity, our team brought it to life on social media, print, and an entirely new website.
WHAT WE DID
In-depth research into the art handling industry (consumers, competitors, communications, etc.)
Brand strategy development
Brand refresh including new visual identity, sharpened tone of voice, and website redesign
Communication plan and content for social accounts and print
CRM plan and email content
Photography and videography
The updated logo representing the PAH brand. The clean lines and use of negative space highlight the company’s professionalism and commitment to presentation, while the unique arrangement of the letters and rounded edges add character and personality.
The black and white maintain the respectful and pristine qualities that the brand has established, and subtle touches of red represent the energy and passion that the company is proud to have for their work.
REFINED TONE OF VOICE
Photo and video work to encompass the brand in a fresh way.
Results of the redesign include:
Site sessions increased 121.21%
Unique visitors increased 125.81%
Active leads increased 450%
PLAN AND CRM
SOCIAL MEDIA TEMPLATES AND HIGHLIGHT ICONS
Our team also provided PAH with social guidelines, a content calendar, hashtags, and a tutorial for creating Facebook ads.
Instagram Highlight Icons
Often, PAH gains customers by word-of-mouth. We created a brochure for the people who commonly refer customers to PAH (like galleries and frame shops) to make sharing the word easy. The brochure encapsulates all PAH has to offer.
In order to further build customer relationships, our team made a series of postcards PAH could send to past business partners or customers to thank them. Postcards can also be used to get the word out about their new service offerings.
Our team put together COVID-19, welcome, service follow-up, and service inquiry email templates in order to make customer management more efficient. In addition, the service
follow-up email drove customers to leave reviews in order to bolster PAH’s online engagement.