PROFESSIONAL
ART HANDLING

THE QUICK PITCH

How can an in-person service expand its reach and retain its customers during COVID-19? By revamping its brand identity to tell a more authentic story and stand-out from the competition. After crafting the identity, our team brought it to life on social media, print, and an entirely new website.

WHAT WE DID

In-depth research into the art handling industry (consumers, competitors, communications, etc.)

Brand strategy development

Brand refresh including new visual identity, sharpened tone of voice, and website redesign

Communication plan and content for social accounts and print

CRM plan and email content

Photography and videography

BRAND

REFRESH

LOGO REFRESH

The updated logo representing the PAH brand. The clean lines and use of negative space highlight the company’s professionalism and commitment to presentation, while the unique arrangement of the letters and rounded edges add character and personality.

 

OLD_PAH_Logo.png

Old logo

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New logo

COLOR PALETTE

The black and white maintain the respectful and pristine qualities that the brand has established, and subtle touches of red represent the energy and passion that the company is proud to have for their work.

 

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REFINED TONE OF VOICE

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PHOTOGRAPHY

Photo and video work to encompass the brand in a fresh way.

Results of the redesign include:


Site sessions increased 121.21%
Unique visitors increased 125.81%
Active leads increased 450%

Old website

New website

COMMUNICATION

PLAN AND CRM

SOCIAL MEDIA TEMPLATES AND HIGHLIGHT ICONS

Our team also provided PAH with social guidelines, a content calendar, hashtags, and a tutorial for creating Facebook ads.

 

Artist Features

Quotes

Instagram Highlight Icons

BROCHURE

Often, PAH gains customers by word-of-mouth. We created a brochure for the people who commonly refer customers to PAH (like galleries and frame shops) to make sharing the word easy. The brochure encapsulates all PAH has to offer.

 

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POSTCARDS

In order to further build customer relationships, our team made a series of postcards PAH could send to past business partners or customers to thank them. Postcards can also be used to get the word out about their new service offerings.

 

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EMAIL TEMPLATES

Our team put together COVID-19, welcome, service follow-up, and service inquiry email templates in order to make customer management more efficient. In addition, the service

follow-up email drove customers to leave reviews in order to bolster PAH’s online engagement.

 

"EVERY TIME WE LOOK AT THE WEBSITE WE ARE

REMINDED OF YOUR GREAT INDIVIDUAL PRESENTATIONS AND EFFORTS TO MAKE THE PAH BRAND COME TO LIFE. WE ARE SO THANKFUL FOR YOUR TIME AND ENERGY. IT WAS A LOT OF FUN AND WE ARE LOVING THE RESULTS."

FROM THE CLIENT

OUR TEAM

Chelsie Kelly, Copywriter
Evan Shisler, Copywriter
Chris Cole, Art Director
David Ligon, Art Director
Dan Ivey, Experience Designer
Sheila Villalobos, Strategist
Payal Pereira, Strategist
Emilee Lampert, Account Manager